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Food Photography: From Snapshots to Great Shots - Pearsoncmg

53 Pages · 2011 · 17.46 MB · English

  • Food Photography: From Snapshots to Great Shots - Pearsoncmg

    Food Photography:


    From



    Snapshots


    to


    Great Shots


    Nicole S. Young Food Photography: From Snapshots to Great Shots


    Nicole S. Young


    Peachpit Press


    1249 Eighth Street


    Berkeley, CA 94710


    510/524-2178


    510/524-2221 (fax)


    Find us on the Web at www.peachpit.com


    To report errors, please send a note to [email protected]chpit.com


    Peachpit Press is a division of Pearson Education


    Copyright © 2012 by Peachpit Press


    Associate Editor: Valerie Witte


    Production Editor: Becky Winter


    Copyeditor: Scout Festa


    Technical Editor: Rich Legg


    Proofreader: Patricia Pane


    Composition: Danielle Foster


    Indexer: Valerie Haynes Perry


    Cover Image: Nicole S. Young


    Cover Design: Aren Straiger


    Back Cover Author Photo: dav.d daniels


    The illustration elements featured in this book are ©iStockphoto.com/Patrick Wong.


    Notice of Rights


    All rights reserved. No part of this book may be reproduced or transmitted in any form by any means,


    electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the


    publisher. For information on getting permission for reprints and excerpts, contact [email protected]


    Notice of Liability


    The information in this book is distributed on an “As Is” basis, without warranty. While every precaution


    has been taken in the preparation of the book, neither the author nor Peachpit shall have any liability to any


    person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by


    the instructions contained in this book or by the computer software and hardware products described in it.


    Trademarks


    Many of the designations used by manufacturers and sellers to distinguish their products are claimed


    as trademarks. Where those designations appear in this book, and Peachpit was aware of a trademark


    claim, the designations appear as requested by the owner of the trademark. All other product names


    and services identified throughout this book are used in editorial fashion only and for the benefit of such


    companies with no intention of infringement of the trademark. No such use, or the use of any trade


    name, is intended to convey endorsement or other affiliation with this book.


    ISBN-13: 978-0-321-78411-7


    ISBN–10: 0-321-78411-1


    9 8 7 6 5 4 3 2 1


    Printed and bound in the United States of America DeDication


    To foodies, food bloggers, home cooks, and chefs…and to anyone who craves a delicious


    meal, chases beauty, and wants to make people hungry with their photographs. acknowleDgments


    The process of writing, editing, and publishing a book is, at times, overwhelming. It’s a creative challenge


    to make the content work within the pages, teach the reader (as clearly as possible) about technique,


    skill, vision, and creativity, and also stay true to the layout, flow, and structure of the book itself. My


    name may be on the cover of the book, but I’m really only a part of the process, and there’s no way that


    this book would be what it is without the guidance, hard work, dedication, inspiration, and motivation of


    so many other people.


    I wouldn’t be where I am today without the support and love from my family. They have always believed


    in me and never doubted my ability to succeed at whatever I set my mind and heart to do, and because


    of that I will be forever grateful. I love you guys!


    I am blessed with an amazing group of friends, mentors, and colleagues. You all have opened my eyes


    to things I couldn’t see without your guidance, and you have also been the voice of reason when I


    stumbled. Thank you for your never-ending dedication, loyalty, and patience. Thank you also for your


    wisdom, advice, and knowledge, and, even more importantly, thank you for giving me hope and


    inspiring confidence.


    I truly want to thank the Peachpit crew and the team involved in producing this book, and especially my


    editor, Valerie. This road was a little bumpier than with previous projects, but we all seemed to make it


    through unscathed. Thank you for your patience, flexibility, and teamwork while working on this book.


    I am extremely thankful to my readers. It means so much to me when I get a note from someone thank-


    ing me for a book, a blog post, or a bit of knowledge that helped him or her become a better photogra-


    pher. You, my readers, are the reason I wrote this book, and I, in turn, have learned so much from being


    a part of an amazing, worldwide, kind, and generous community of creative and talented people.


    And lastly, my faith has always been a very big part of my life. My passion for art and my talent for teach-


    ing and sharing my knowledge with others are gifts that I have been extremely blessed with, and I am so


    grateful for having God in my life, which keeps my heart alive and refreshed each day. Contents


    introDuction vii


    chapter 1: photography FunDamentals 1


    Understanding the Basics of Digital Photography 1


    Poring Over the Picture 2


    Poring Over the Picture 4


    File Types: RAW and JPEG 6


    White Balance 9


    The Exposure Triangle: Aperture, Shutter Speed, and ISO 13


    Chapter 1 Challenges 21


    chapter 2: photography equipment 23


    Tools of the Trade 23


    Poring Over the Picture 24


    Poring Over the Picture 26


    Digital Cameras 28


    Lenses and Focal Lengths 33


    Tripods and Accessories 38


    Lighting Equipment 40


    Chapter 2 Challenges 43


    chapter 3: lighting 45


    Techniques for Lighting Food 45


    Poring Over the Picture 46


    Poring Over the Picture 48


    See the Light 50


    Quality of Light 51


    Backlight Is Best 56


    Types of Light 64


    Lighting Modifiers and Accessories 69


    Chapter 3 Challenges 76


    chapter 4: styling & props 79


    The Art of Presentation 79


    Poring Over the Picture 80


    Poring Over the Picture 82


    Styling Considerations 84


    v


    contents Ensuring Food Quality 86


    Food Styling Basics 89


    Styling Tips and Tricks 94


    Prop Styling 106


    Chapter 4 Challenges 113


    chapter 5: Framing & composition 115


    Improve Your Photos with Sound Compositional Elements 115


    Poring Over the Picture 116


    Poring Over the Picture 118


    Finding Balance 120


    Perspective & Framing 124


    Focal Length, Lens Compression, & Depth of Field 132


    Focus 136


    Shapes, Lines, & Colors 139


    Chapter 5 Challenges 145


    chapter 6: processing images with


    aDobe® photoshop® 147


    Bringing Out the Best in Your Photographs 147


    Poring Over Adobe Photoshop 148


    Getting Started 152


    Working with RAW Files 154


    Photoshop Basics 169


    Photoshop Tips and Tricks 182


    Finishing Touches 193


    Chapter 6 Challenges 199


    chapter 7: behinD the scenes 201


    Food Photography from Start to Finish 201


    Poring Over the Picture 202


    Poring Over the Picture 204


    Mussels with Linguine 207


    Chocolate Fondue 215


    Basket of Cherries 223


    Banana Bread 233


    Shrimp Spring Rolls 239


    French Toast 247


    Pork Dumplings 255


    Pasta on a Fork 263


    Conclusion 271


    inDex 272


    vi


    FooD photography: From snapshots to great shots Introduction


    I had this book in my brain long before I started writing it. I love food and


    I love photography, and it was just natural to blend the two together and


    evolve into becoming a food photographer. I also know there are a lot


    of other photographers and foodies who want to make their food look


    gorgeous, too. Because of this, I felt a strong desire to write a book that


    would help food lovers create images that truly expressed the beauty of


    the food they wanted to photograph.


    We all develop our own style of photography, but one thing rings true


    when photographing food: It needs to look delicious. The purpose of


    this book is to guide photographers at all levels to make their food look


    as good as it tastes, and to do so as naturally, organically, and simply


    as possible.


    vviiii Here is a quick Q&A about the book to help you understand what you’ll see in the


    following pages:


    q: what can i expect to learn From this book?


    A: This book starts with the basics of photography (photographic fundamentals and


    equipment) and works through the steps of lighting, styling, composing, and editing


    the photographs. It shows how to present the food that you’ve cooked and prepared


    and turn it into a mouthwatering photograph.


    q: who is this book written For?


    A: Ultimately, this book is for anyone who wants to create beautiful food photo-


    graphs. I wrote it with food bloggers and home cooks in mind, but all of the tech-


    niques can be used by photographers, cooks, or chefs of any type or skill level in any


    situation or environment.


    q: Do i neeD a Fancy camera anD lighting equipment to get


    gooD FooD photographs?


    A: No! You can get great photographs by using a minimal amount of gear, and the


    last thing you should do before learning any type of photography is to overspend


    and buy gear that you think you will need. You will, of course, need a camera to


    work with, but use what you have for now before running out and buying new


    equipment. As you develop your photographic style and your skills evolve, it will be


    easy to narrow down the gear that will help share your vision. This book does teach


    how to light food with strobe (artificial) light, and I do think that it’s a very impor-


    tant skill to learn, since you may not always be able to find the right light to use for


    a photograph. But if you have God-given, beautiful, diffused window light nearby,


    there’s no need to spend money on strobe lights or flashes immediately. You’ll end up


    saving money, and you can buy the proper gear later.


    q: what are the challenges all about?


    A: At the end of most chapters, I list a few exercises that will help you practice and


    solidify some of the techniques and settings you learned about. Feel free to try


    them out if you like, and if you do, be sure to check out the Flickr group and share


    your photographs!


    viii


    FooD photography: From snapshots to great shots q: shoulD i reaD the book straight through or can i


    skip arounD From chapter toxa0chapter?


    A: There’s really no set way to read the book. If you’re new to photography, how-


    ever, I recommend that you read the first two chapters to get an understanding


    of the basics and build a solid foundation of photography before diving in to the


    lighting and food-specific information. If you’re a fairly seasoned photographer


    who understands your camera and most of the basic techniques, then you can go


    ahead and jump straight to the more food-specific chapters.


    ix


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