2

Communication Theory Media, Technology and Society

272 Pages · 2009 · 7.8 MB · English

  • Communication Theory Media, Technology and Society

    COMMUNICATION


    THEORY


    MEDIA, TECHNOLOGY AND SOCIETY


    DAVID HOLMES Holmes-Prelims.qxd 2/15/2005 10:30 AM Page i


    Communication Theory Holmes-Prelims.qxd 2/15/2005 10:30 AM Page ii Holmes-Prelims.qxd 2/15/2005 10:30 AM Page iii


    Communication Theory


    Media, Technology, Society


    David Holmes


    SAGE Publications


    London ●Thousand Oaks ●New Delhi Holmes-Prelims.qxd 2/15/2005 10:30 AM Page iv


    © David Holmes 2005


    First published 2005


    Apart from any fair dealing for the purposes of research or


    private study, or criticism or review, as permitted under the


    Copyright, Designs and Patents Act, 1988, this publication


    may be reproduced, stored or transmitted in any form,


    or by any means, only with the prior permission in


    writing of the publishers, or in the case of reprographic


    reproduction, in accordance with the terms of licences


    issued by the Copyright Licensing Agency. Enquiries


    concerning reproduction outside those terms should


    be sent to the publishers.


    SAGE Publications Ltd


    1 Oliver’s Yard


    55 City Road


    London EC1Y1SP


    SAGE Publications Inc.


    2455 Teller Road


    Thousand Oaks, California 91320


    SAGE Publications India Pvt Ltd


    B-42, Panchsheel Enclave


    Post Box 4109


    New Delhi 110 017


    British Library Cataloguing in Publication data


    Acatalogue record for this book is available


    from the British Library


    ISBN 0-7619-7069-X


    ISBN 0-7619-7070-3 (pbk)


    Library of Congress Control Number available


    Typeset by C&M Digitals (P) Ltd, Chennai, India


    Printed in Great Britain by TJ International, Padstow, Cornwall Holmes-Prelims.qxd 2/15/2005 10:30 AM Page v


    For Elena Holmes-Prelims.qxd 2/15/2005 10:30 AM Page vi Holmes-Prelims.qxd 2/15/2005 10:30 AM Page vii


    CONTENTS


    List of Tables and Figures ix


    Preface x


    Acknowledgements xv


    1 Introduction – ASecond Media Age? 1


    Communication in cybercultures 3


    The overstatement of linguistic perspectives on media 4


    The first and second media age – the historical distinction 7


    Broadcast mediums and network mediums – problems


    with the historical typology 11


    Interaction versus integration 15


    2 Theories of Broadcast Media 20


    The media as an extended form of the social – the rise


    of ‘mass media’ 21


    Mass media as a culture industry – from critical theory to


    cultural studies 23


    The media as an apparatus of ideology 25


    Ideology as a structure of broadcast – Althusser 29


    The society of the spectacle – Debord, Boorstin and Foucault 31


    Mass media as the dominant form of access to social


    reality – Baudrillard 36


    The medium is the message – McLuhan, Innis and Meyrowitz 38


    3 Theories of Cybersociety 44


    Cyberspace 44


    Theories 50


    Social implications 72


    4 The Interrelation between Broadcast and


    Network Communication 83


    The first and second media age as mutually constitutive 83


    Broadcast and network interactivity as forms of


    communicative solidarity 86 Holmes-Prelims.qxd 2/15/2005 10:30 AM Page viii


    viii COMMUNICATION THEORY


    Understanding network communication in the


    context of broadcast communication 97


    Understanding broadcast communication in the


    context of network communication 101


    Audiences without texts 111


    The return of medium theory 113


    Recasting broadcast in terms of medium theory 118


    5 Interaction versus Integration 122


    Transmission versus ritual views of communication 122


    Types of interaction 135


    The problem with ‘mediation’ 138


    Medium theory and individuality 140


    Reciprocity without interaction – broadcast 144


    Interaction without reciprocity – the Internet 149


    The levels of integration argument 151


    6 Telecommunity 167


    Rethinking community 167


    Classical theories of community 168


    The ‘end of the social’ and the new discourse of community 171


    Globalization and social context 173


    The rise of global communities of practice 174


    Sociality with mediums/sociality with objects 177


    Post-social society and the generational divide 186


    Network communities 188


    Broadcast communities 206


    Telecommunity 221


    References 226


    Index 244 Holmes-Prelims.qxd 2/15/2005 10:30 AM Page ix


    LIST OF TABLES AND FIGURES


    Tables


    1.1 The historical distinction between the first and


    second media age 10


    3.1 Digitalization as the basis of convergence, wider


    bandwidth and multi-media (the ability to combine


    image, sound and text) 66


    3.2 Features and types of hot and cool mediums 71


    4.1 The broadcast event 105


    4.2 Medium theory as applied to network and


    (retrospectively) to broadcast communication 119


    5.1 Transmission and ritual perspectives compared 135


    5.2 John B. Thompson’s instrumental/mediation paradigm 137


    5.3 Broadcast and network as forms of communicative


    integration 149


    Figures


    3.1 Transmission model: high integration/low reciprocity 53


    5.1 Ritual model: high integration/high reciprocity 147


    Please note: To fully download this free PDF,EBook files you need know All free.
    Found by internet command,site not saved pdf file
You May Also Like

Related PPT Template in the same category.