Communication Theory Media, Technology and Society

272 Pages · 2009 · 7.8 MB · English

  • Communication Theory Media, Technology and Society




    DAVID HOLMES Holmes-Prelims.qxd 2/15/2005 10:30 AM Page i

    Communication Theory Holmes-Prelims.qxd 2/15/2005 10:30 AM Page ii Holmes-Prelims.qxd 2/15/2005 10:30 AM Page iii

    Communication Theory

    Media, Technology, Society

    David Holmes

    SAGE Publications

    London ●Thousand Oaks ●New Delhi Holmes-Prelims.qxd 2/15/2005 10:30 AM Page iv

    © David Holmes 2005

    First published 2005

    Apart from any fair dealing for the purposes of research or

    private study, or criticism or review, as permitted under the

    Copyright, Designs and Patents Act, 1988, this publication

    may be reproduced, stored or transmitted in any form,

    or by any means, only with the prior permission in

    writing of the publishers, or in the case of reprographic

    reproduction, in accordance with the terms of licences

    issued by the Copyright Licensing Agency. Enquiries

    concerning reproduction outside those terms should

    be sent to the publishers.

    SAGE Publications Ltd

    1 Oliver’s Yard

    55 City Road

    London EC1Y1SP

    SAGE Publications Inc.

    2455 Teller Road

    Thousand Oaks, California 91320

    SAGE Publications India Pvt Ltd

    B-42, Panchsheel Enclave

    Post Box 4109

    New Delhi 110 017

    British Library Cataloguing in Publication data

    Acatalogue record for this book is available

    from the British Library

    ISBN 0-7619-7069-X

    ISBN 0-7619-7070-3 (pbk)

    Library of Congress Control Number available

    Typeset by C&M Digitals (P) Ltd, Chennai, India

    Printed in Great Britain by TJ International, Padstow, Cornwall Holmes-Prelims.qxd 2/15/2005 10:30 AM Page v

    For Elena Holmes-Prelims.qxd 2/15/2005 10:30 AM Page vi Holmes-Prelims.qxd 2/15/2005 10:30 AM Page vii


    List of Tables and Figures ix

    Preface x

    Acknowledgements xv

    1 Introduction – ASecond Media Age? 1

    Communication in cybercultures 3

    The overstatement of linguistic perspectives on media 4

    The first and second media age – the historical distinction 7

    Broadcast mediums and network mediums – problems

    with the historical typology 11

    Interaction versus integration 15

    2 Theories of Broadcast Media 20

    The media as an extended form of the social – the rise

    of ‘mass media’ 21

    Mass media as a culture industry – from critical theory to

    cultural studies 23

    The media as an apparatus of ideology 25

    Ideology as a structure of broadcast – Althusser 29

    The society of the spectacle – Debord, Boorstin and Foucault 31

    Mass media as the dominant form of access to social

    reality – Baudrillard 36

    The medium is the message – McLuhan, Innis and Meyrowitz 38

    3 Theories of Cybersociety 44

    Cyberspace 44

    Theories 50

    Social implications 72

    4 The Interrelation between Broadcast and

    Network Communication 83

    The first and second media age as mutually constitutive 83

    Broadcast and network interactivity as forms of

    communicative solidarity 86 Holmes-Prelims.qxd 2/15/2005 10:30 AM Page viii


    Understanding network communication in the

    context of broadcast communication 97

    Understanding broadcast communication in the

    context of network communication 101

    Audiences without texts 111

    The return of medium theory 113

    Recasting broadcast in terms of medium theory 118

    5 Interaction versus Integration 122

    Transmission versus ritual views of communication 122

    Types of interaction 135

    The problem with ‘mediation’ 138

    Medium theory and individuality 140

    Reciprocity without interaction – broadcast 144

    Interaction without reciprocity – the Internet 149

    The levels of integration argument 151

    6 Telecommunity 167

    Rethinking community 167

    Classical theories of community 168

    The ‘end of the social’ and the new discourse of community 171

    Globalization and social context 173

    The rise of global communities of practice 174

    Sociality with mediums/sociality with objects 177

    Post-social society and the generational divide 186

    Network communities 188

    Broadcast communities 206

    Telecommunity 221

    References 226

    Index 244 Holmes-Prelims.qxd 2/15/2005 10:30 AM Page ix



    1.1 The historical distinction between the first and

    second media age 10

    3.1 Digitalization as the basis of convergence, wider

    bandwidth and multi-media (the ability to combine

    image, sound and text) 66

    3.2 Features and types of hot and cool mediums 71

    4.1 The broadcast event 105

    4.2 Medium theory as applied to network and

    (retrospectively) to broadcast communication 119

    5.1 Transmission and ritual perspectives compared 135

    5.2 John B. Thompson’s instrumental/mediation paradigm 137

    5.3 Broadcast and network as forms of communicative

    integration 149


    3.1 Transmission model: high integration/low reciprocity 53

    5.1 Ritual model: high integration/high reciprocity 147

    Please note: To fully download this free PDF,EBook files you need know All free.
    Found by internet command,site not saved pdf file
You May Also Like

Related PPT Template in the same category.